FORESIGHT.

Month

November 2011

2 posts

THE MUPPETS MEET 4K

35 years ago Jim Henson and his team began broadcasting its one-of-a-kind 1/2 hour television entertainment comedy program, “The Muppet Show.”  Through the last three decades, 10 additional Muppet movies were made for the big screen and home video enabling this unique cast of characters to transcend at least 2 generations.  Though the Walt Disney company purchased Muppets in 2004, the last major Muppet theatrical release was 12 years ago with 1999’s “Muppets in Space.” But the latest Muppet movie is taking the franchise to a new level and I believe Disney and the filmmakers have taken advantage of a powerful technological edge: file-based digital cinema.  This result may seem small, simple or even typical, but a lot had to happen to make Muppets what I consider a digital cinema milestone.  -And the story isn’t all about technology, rather how the technology breathed a new dimension of creative potential to an entirely new and exciting chapter of the Muppet history books and, thus, an entirely new generation of Muppet fans.  Being a part of it is not only a privilege, but one of the most rewarding projects I’ve ever worked on.

So why does digital cinema mark any significance to a seemingly timeless act like the Muppets?

Like most stories, it starts at the beginning.  In the late 1970’s, baby boomers loved The Muppet Show during it’s 5 year, 120 episode run, to the point where it’s hard to find people that weren’t fans of the original series.  By the late 1980’s, way before I was old enough to have a Blockbuster card, my brother Peter and I would rent movies from our church library (I guess they thought renting movies to 8 year old children through a church was okay, even though it wasn’t cool with Blockbuster).  Encouraged by our parents who loved the Muppets, I even recall renting the same Muppet movies several times a year (“The Muppets Take Manhattan” and “The Great Muppet Caper” being our favorites).  

Nearly 10 years later by the time I was in high school, the Muppets were still making movies and keeping the attention of my generation.  During high school, “Muppet Treasure Island” came out and my friends and I couldn’t get enough.  I remember realizing I was finally old enough to understand all of the jokes that I wasn’t able to get as a kid.  Until that time, I didn’t catch all the jokes most of the Muppet movies packed in for an older audience.  But the effects and the modern themes they hidden in the story behind RL Stevenson’s “Treasure Island” seemed to make a perfect fit for a contemporary Muppet rendition.  I even remember a strangely familiar “Muppet” that showed up in “Treasure Island” that looked a little too much like Kurt Cobain.  Because Kurt had only died a few years earlier, old photos are all that could circulate and one of Kurt’s trademark striped sweaters and long blonde hair seemed to be the inspiration of this Muppet, which always made me smile.

image


In August of 2010, collaboration on a new Muppet Movie under the Disney umbrella ended up blowing in my direction.  But a lot had to happen in order for this to work out - both creatively and technically - but the makings for the first digital Muppet movie seemed to be comfortable to everyone involved.  

At this time, we were about 2/3rds through the shooting of Disney’s Pirates of the Caribbean 4, which was the largest RED (MX) movie every shot at that time, one of the largest 3D movies ever produced as well as Disney’s first tent-pole film shot on a file-based camera.  While Alexa had entered the market a few months earlier, ARRI RAW was not yet available and so my discussions with Disney prior to meeting the filmmakers was that RED was the right tool for the job.  That notion, plus our collaboration with Freehill Productions on Pirates removed any concern Disney had about RED files, solid pictures, or a solid workflow.

I think DP Don Burgess had the same idea as Disney.  Don had shot an early theatrical release on RED (non MX) called “The Book of Eli.”  This highly stylized movie played an important role in pushing digital cinema forward, especially since 75% of that film is shot in direct sunlight and the whole film looked great.  On September 9th, 2010, Jim Jannard, Jarred Land, Deanan DaSilva and I met Don at RED Studios to talk about RED MX, the latest color science, early EPIC cameras and my proposed fully on-set Muppet workflow.  I was working at RED on The Social Network that summer, which was the first MX film, so I remember talking a lot about the sensor as it was still fairly new to the community.  About a month earlier, Graeme Nattress had finished development on REDLogFilm and REDGamma (v1) and it was just coming out for experimentation.  RLF was really offering a significant benefit in terms of additional dynamic range which we hadn’t yet been able to use on features at that time, including The Social Network.  We knew this would be an added advantage for Muppets.

Don struck me as an instant master of the craft.  I had always been a fan of his work because one of my favorite movies of all time was Robert Zemekis’ “Contact” and I love how so many of Don’s movies incorporated visual effects in ways in which they were nearly impossible to notice.  But after getting to know him better, it is largely because of Don’s experience with visual effects, digital cinema capture and digital intermediate that “The Muppets” looks so amazing.  He truly is a master of the craft.

On September 28th, we shot the first Muppets test at Disney Studios with the puppeteers.  My partner Chris Peariso and I provided on-set data support with our OUTPOST cart and started to carve out a workflow with all the specific Disney departments that need unique versions of the content.  The test we shot was hysterical.  I was told that it might make it as an “easter egg” on the BluRay, but this was no ordinary camera test.  I wasn’t the only person behind the camera laughing at the content, in fact, the test was shot in the executive offices on the Disney lot!  Imagine Disney execs like Jeff Zacha and Leon Silverman working in their offices and when they walk into the hall, they are greeted by Muppets on skateboards being towed by a RED camera.  Since Zacha and Silverman are big advocates of this technology, the whole day was probably like any other - part of me wants to think that on the Disney lot, Muppets in the bathroom is “normal.”

The test was as funny as it was educational and practical, and Don himself even made an appearance in the test when the Fozzie asked “Why are we even here doing this?”  Kermit answers “It’s a camera test! (points at Don) We need to know how we look on a digital camera and figure out how to do perspective cheats!”  

On October 28th, production began shooting for 3 months.  Working again with Freehill Productions, Cory Schulthies operated one of our OUTPOST carts where the data for this job was 100% done on set.  This was a big deal for Disney because it was the first time they were going to get everything done on set by (essentially) one person.  On some previous works with Disney and ABC, the task of downstream data was shared across our onset OUTPOST systems and post houses.  But for Muppets, the studio and filmmakers agreed to move forward with all of the data management taking place on set.  

Even the dailies for the filmmakers were screened on set, which is never an easy thing to accomplish.  Thanks to the help of Jeroen Hendriks’ mobile trailer, the filmmakers could review their work from ProRes 422 transcodes with a Panasonic projector right on location and on the same day.

image

Cory and the OUTPOST cart on set:

image

Don and James reviewing takes an hour after photographing right on set:

image

While there are projects out there in 2010 that did similar workflows, I’m fairly confident in saying that Muppets was the first movie of this magnitude and for a major studio that literally did not have a post house on the show at all until the DI.  Archiving, LTO, dailies color, syncing, web deliverables, visual effects pulls and temp conforms were all done by the OUTPOST operator, Disney’s on-site DEPOT backup and the Muppet editorial team.  Muppets followed our recommended workflow exactly, creating what was a completely self-sufficient machine that was independent of outside, 3rd party post production support.  On the scale that Muppets was with the talent and politics involved, this was a huge task and couldn’t have been done without the blessing of Don and director James Bobin, Jeff and Leon, the talented and forward-thinking DIT Carissa Ridgeway and one of the sharpest and most up-to-date post supervisors out there, Jill Breitzman. 

A good workflow on paper should always be simple.  I’m shocked when I see workflows that look more like the electrical plans of an office building than a flowchart. If a workflow cannot pass the Occam’s Razor test, it means its overt complexity on paper is likely to manifest itself in practice, thus hard to execute in reality.  The Muppets workflow was simple, streamlined and proximal.  Cory was on set, and worked in between the production party (led by the DP and DIT) and the post production party (led by the post supervisor and assistant editor).  Putting the heavy-horsepower of OUTPOST with Cory on set allowed him to satisfy the needs of both entities while simultaneously eliminating unnecessary 3rd party involvement such as post laboratory…including Light Iron!  And that’s the way I like it.

The Muppets workflow as it was finalized:

image

As an example, while on set each day, Cory created the following elements as they happened.  There was no entity outside of Cory and OUTPOST and Disney and their offline cutting rooms involved in this process:

Triple backups of R3Ds: 2x Raid 5 and 1x Raid 0

REDCode 36 @ 16:9 (4096x2304)

Color: looks set by Don or Carissa, applied by Cory

Synced sound: audio fed and synced in REDCine-X (v. 400+)

Avid files: DNx115 (MXF) were chosen because of expected test screenings in 2011

ProRes files: 422 (MOV) used for screening in a portable RV screening room made by Jeroen Hendriks

H264 #1: for Disney intra-net (1080 @ 8Mbs)

H264 #2: for Web & iPad distribution (720 @ 2Mbs)

It was actually during the camera and makeup tests that I started noticing something different about the Muppets.  There was a small joke floating around the set based on an inaccurate rumor that people claim; “RED can’t get good skin tones.”  While I personally have never had trouble with RED skin tones, the joke we made on Muppets was the very real concern over Muppet skin tones!  -It sounds strange, but it’s actually very important.  A major actor might have a slightly different look in tone from movie to movie.  This can be based on the the time of year, type of lighting or filtration or the color correction at the end.  But so long as the look is “natural” or “appropriate,” no one would probably notice.  But unlike people, the Muppets have a very distinct set of colors.  Kermit green is bright, but not electric.  Fozzie orange is semi-saturated, but not too brown.  Gonzo is blue with purple, not purple with blue.  It is critical that the RED captures the colors of these characters that look, essentially, “perfect” based on 35 years of memory.  Until now, most memories you have of the Muppets were photographed on film and almost none of them went through any precise digital color correction whatsoever.  But it was clear after a couple days that Muppet skin tones were looking perfect and people were immediately talking about the content, not the technology (which is more important).

But as soon as people started looking closer at the iPads and the projected dailies, everyone realized that there was a new dimension of Muppets we have not seen before: texture.

You know what Kermit looks like, but when you see the Muppets, you will know what he feels like.  You know what Rolf looks like, but when you see the Muppets, you will know what he feels like.  This additional level of dimensionality brings these characters to life in an entirely new way.  I didn’t see it coming, but it was clear to me that what Don was lighting and what the RED MX was capturing was a combination that the Muppets have never experienced before.  This merging of elments: Don & Book of Eli, Disney & Pirates, RED MX & Epic, RedLogFilm and REDGamma, the list goes on and on, but it was a fantastic intersection of talent and trust that enabled this film to look the way that audiences will experience upon it’s release tomorrow night.

image

A common criticism of digital cinema in general is that the texture (or lack of grain) doesn’t produce a look as good as film.  But with Muppets, I believe it was film grain itself that robbed Muppets of the unique multi-dimensional textures that were always there.  When I first saw the Muppet puppets at an early camera test, I asked a puppeteer how old they were (since the looked exactly as I remembered them).  He told me that some Muppets have multiple puppets, which is to be expected.  For example, Kermit with legs is different than Kermit that you wear on your arm.  But to my surprise, he also mentioned that some of the Muppets are still the originals!  That made me feel good because it tells me that the characters I and millions have come to love are some of the same physical characters we’ve seen in the past.  But it also told me that the same Muppet’s I’ve laughed with in decades past were never fully translated to film.

As I mentioned before, the only portion of “The Muppets” that was done at a post house was the final conform, DI and film record.  We did the conform on a Quantel Pablo 4K using the RED Rocket for debayering in P3 using REDLogFilm and REDColor2.  Other than small adjustments to some other metadata fields, our initial preparation for these files to look as good as they do are elements that I’m pleased to reiterate everyone has access to.  Corinne Bogdanowicz pre-colored the film as the reels were locked one-by-one.  Soon after, Don, Michael Burgess and James came in for what was some of the most efficient collaboration we’ve had in DI hands down.  And because of the forward-thinking leadership of Disney folks like Jeff and Leon, “The Muppets” is a 100% end-to-end file based success.  Not a single tape was made to create the content people are about to see or have seen.  From trailers, the DCP, the Fuji film record or even the home entertainment deliverables such as BluRay and iTunes, only files were created from the 1:1 master (DSM) all sourced directly from the Pablo.  By significantly minimizing the translations created by various tapes, “The Muppets” is among the most “pure” of films that is literally the closest to the original source an exhibition format can be.  Props to Disney for taking a much-needed anti-comprimise stand in file-based acquisition, exhibition and distribution.

And so the latest chapter of the Muppet story brings with it an entirely new level of audience interaction.  I am convinced that every person that sees “The Muppets” will have a strong, positive reaction to how it looks and feels - even those who are not savvy enough to fully comprehend the element that 4K digital cinema or file-based delivery brings to the film.  Jason Segel, James Bobin, Don Burgess and many others deliver a film that will not disappoint on a creative and story level.  But for people that are savvy enough to go beyond the great story and peer closer at the images as they unfold this Thanksgiving season, I encourage you to examine a level of textural detail rarely experienced on the big screen.  Part of what make Muppets such believable and lovable characters is their very being - and thanks to the MX, Don’s lighting and Corinne’s skills as a colorist, the textures and nuisances of these beings hopefully enhances the experiences of new and old audiences so they can better suspend disbelief all over again.

|m|

Nov 23, 20118 notes
SCARLET's WEB

In typical RED fashion, the latest announcement of SCARLET-X has as many people excited as concerned.  There are a lot of opinions on the matter and I have enjoyed hearing the multiple perspectives from many corners of the market.  But some of the discussions came from what looked like a “reactionary point of view.”  Granted, many people have been making serious assumptions about what SCARLET was going to be, largely derived from RED’s own literature and demonstrations, but RED has been clear that everything changes.  Disappointment is hard to avoid when you count on something that changes, but that has been a struggle bleeding-edge professionals have all gotten used to.  SCARLET is affecting a slightly different set of consumers and those consumers are new to the “fringes” territory, and have yet to learn how to fully manage technological unpredictability.  Satisfied and safe participation on this level means you must learn how to:

1. predict
2. prepare
3. adjust
4. trouble shoot

Without considering each of these steps, disappointment will be a familiar feeling.  This can be seen in many of the reactions posted online, but these are often coming from people who are not used to this type of bleeding-edge development/implementation cycle.  The “bleeding edge” has been coined just that because you routinely get cut.  But in effort to help deconstruct some of the main points issues, I wanted to spend some time examining the situation, the market and the reactions and use that to draw some conclusions. To those concerned about Scarlet market disruption, pricing models or unnecessary specs, consider this:



SPECS
It is true that a Venn diagram of EPIC and SCARLET demonstrates a considerable amount of overlap.  To some, this may constitute a disadvantage to EPIC:
• EPIC is perceived to now be priced too high
• EPIC does not offer enough features
• EPIC owners do not want to compete with SCARLET rentals


Ironically, to others, the same overlap constitutes a disadvantage to SCARLET:
• SCARLET is perceived to now be priced too high
• SCARLET offers too many EPIC features
• SCARLET owners do not want to compete with EPIC rentals


Can they both be right?
I agree, from varying perspectives, all of the above statements hold some water.  Most of the statements sound like they come from a filmmakers perspective.  But a filmmaking perspective is, in itself, incomplete.  What needs to be done is also examine the Venn diagram from a business perspective, to which I draw the following conclusion:
All SCARLET feature-driven disadvantages are offset by its low barrier to entry.

This means that the price of getting a SCARLET is low enough that its feature set is then justified without cannibalizing EPIC rentals or owners.  This is possible because SCARLET and EPIC (ironically) both are stand-alone products to which competitors do not offer similar systems.  4 years ago, the RED ONE body alone cost more than a fully-functioning SCARLET.  Yet SCARLET’s feature set borrows more from EPIC than it does from the RED ONE.  This means the economy of the RED ONE body ($17,500) has dropped by 45% to $9,750 in 4 years.  That massive shift in a significantly lower barrier to entry coupled with the favoring of features from the EPIC make the SCARLET the best price-per-feature purchase, not the most over-priced.



SATURATION
The RED One is the first mass-produced cinema camera ever.  The number of RED ONE cameras out numbers the Sony F900, Arri D20 & D21 and Panavision Genesis combined.  You could probably add on the total number of Arri 435 cameras (around 2,000 built) and the RED One and Epic cameras would still outnumber the entire fleet of cinema systems combined.  The side-effect of this is Jim gave birth to a significant number of owner-operators of cinema cameras.  For the most part, this was a market that did not previously exist as there was no supply for high fidelity cinema systems in mass quantities from a single manufacturer.  The market effects of this can be likened to a series of earthquake aftershocks as the earth slowly settles in after a large tectonic shift.  Admittedly, because the market had never experienced mass-production of cinema equipment before, it is still carving trends that many people have been capitalizing on while others are missing out on.  Adding SCARLET to the mix will be somewhat difficult for all parties because we haven’t yet fully recovered from the original “RED One quake.” 



RENTAL
Every rental market is all about the shortest achievable amortization of equipment that is purchased.  -Especially cameras because rental agents, production companies and owner-operators always know that when it comes to cameras “…there is another…”

There are different formulas for different pieces of equipment; some require years of amortization, some require months and others only require weeks depending on the product. A large Hollywood rental agent once told me when they purchased 8 SONY F35 cameras, “We buy F35 cameras at a total package price of about $240,000 each.  We are forced to spend that money in order to keep our clients from going elsewhere, knowing we will likely never make a profit on the cameras themselves.  The amortization period of the F35 is not necessarily as the camera’s own lifespan.  The profit is found in accessories and glass.  For the most part, HD tape cameras are largely an unfortunate cost of doing business for many prominent rental houses.”



HISTORY
In 1999, the two rivaling low-cost top-dogs were the Sony PD150 and the Canon XL-1.  Both modestly priced around $5,000 USD.  If you adjust for inflation, the same cameras today would cost $6,650 USD.  A decade ago, the specs that these cameras provided were being used just about everywhere including a bit of narrative motion picture filmmaking.  Cable, reality, independent, documentary, web and even a few specialty shots in films like “28 Days Later” were common places to see these two 25Mb/s, 525-lined cameras.  But these cameras were not designed as cinema solutions.  Most of us recall how important these cameras and the first native data transport into a computer was to progressive filmmaking.  I believe that these systems were a very real part of the birth of digital cinema, even though they themselves were not designed for cinema use.  But the success of this story is that 12 years later, the specs of the SCARLET out-perform the lineage of where Canon and SONY cameras have ended up in 2012.



CONCLUSION:
So after examining my thoughts on the categories above, this is the conclusion I come to with Scarlet-X:


If you are a cinema system owner-operator, you are in a market that Jim Jannard almost single-handedly created himself.  While criticism is fair and I know Jim gives pause to all criticism, you must realize that criticizing how Jim is affecting cinema system owner-operators is actually criticizing the very person who created it.  Similar to the criticisms of OS9 to OSX, Apple has the sole authority to evolve platforms it created.  I personally believe it is well within Jim’s jurisdiction to evolve a market that he populates as the majority.

If you are a professional of any degree, meaning that you are paid in some form for your work, whatever that is, you will have the ability to write-off your SCARLET or even more likely, rent it out.  A 15,000 SCARLET package is comparable to a fairly cheap car - like a used Honda Civic.  Most of those cars have a 24-36 month payback with very low interest these days.  If you considered yourself in the market where you do not use your SCARLET every week, then I would choose a 36 month payback.  If you use it a lot, you might want to finalize the amor in 25 weeks.  Everyone is different.  A 36 month payback with 0% interest is $416 per month.  A 25 week payout is $600 per week.  Anyone who considers themselves a filmmaker on any level can fit within one of these groups.  If you cannot fit in this, you also do not own a car, you do not have cable and cannot afford to eat.

What this comes down to is a skewed comparative perception:What is the right price for a cinema camera?  Looking at the numbers without consideration to features is as follows:
Arri Alexa = 75K
Sony F65 = 70K
EPIC = 40K
Canon C300 = 20K
Scarlet = 10K
So SCARLET only seems expensive because some people are currently comparing it to the 5D and 7D.  But that’s an inaccurate comparison and can be proven by last week’s Canon announcement.  Canon has released the C300 as a digital cinema solution for 20K, roughly twice the price of a SCARLET.  So features aside, the comparison of a SCARLET to a 5D is not a correct comparison at all because the 5D and 7D are not built for digital cinema.  All this is to say that SCARLET is in a class all its own; giving the benefits of digital cinema at a price that no other manufacturer is able to offer.
SCARLET’s value is worth more than what many people are currently perceiving and that’s partially why they feel duped.  If you look at the market and evaluate the other cameras, you will not find a cheaper version across town because there simply is none.  In other words, it’s impossible to compare SCARLET’s pricing to anything because there is literally nothing to compare it with.  The closest camera with SCARLET-like features is the EPIC, and (I revert back to a previous point) All SCARLET feature-driven disadvantages are offset by its low barrier to entry.

My guess is that the cost of manufacturing different camera systems (such as the 2/3rds inch or fixed-lens Scarlet) would cost RED more money than $3,000 per unit.  That sounds backwards, but RED is doing consumers a favor by making the housing the same.  This means the price per unit on each accessory can be amortized across two sets of cameras and therefore drives down prices across the board and increases saturation.  The trade off is consumers get more features for a better price and they get them sooner.



FINAL THOUGHT:
The SCARLET is 47% more expensive than a PD150 or XL-1 when they were released.  But far more importantly, the SCARLET is 47% cheaper than the nearest current models of those camera companies today.  Consumers need both the past and the present lineage to determine if they are being ripped off.  This data proves that SCARLET is properly priced right in the middle.Don’t think about the price of a SCARLET, rather think about the price per unit of features.  SCARLET features are in a league all their own.  It means the price of renting the camera will be as little as a 25 week amortization.  That means the cameras will be available for the price of the accessories.  That’s great for renters because they can purchase brains very cheap and rent the glass.  This is also great for rentees because they can get access to the brain and shoot identical pictures to most EPIC feature films.  Oversampling at 4K is still unfortunately misunderstood by so many people, but it’s a critical component that most camera companies are finally giving credence.  When we shoot in 4K with REDCode, there are almost no disadvantages.  This is critical for everyone releasing theatrically and on the web.  To think that the SCARLET is overkill is extremely short-sighted.  Just like anti-lock brakes eventually became standard on all cars, so will 4K on all cameras.  I’ve been saying that since 2006.  Now it looks like the majority is starting to feel that way.
| m |

Nov 8, 201117 notes
Next page →
2011 2012
  • January 2
  • February
  • March 1
  • April
  • May
  • June
  • July 1
  • August
  • September
  • October
  • November
  • December 1
2010 2011 2012
  • January
  • February
  • March
  • April 1
  • May
  • June
  • July 1
  • August 2
  • September
  • October 3
  • November 2
  • December 2
2010 2011
  • January
  • February
  • March
  • April
  • May
  • June
  • July
  • August
  • September 6
  • October 2
  • November
  • December 1